Branding exploration / 2026

Adam & Eve

An exploration of different directions for Adam & Eve—from minimal to highly figurative.

Two fashion figures in blue tailoring beneath fruit trees in an imagined garden

The idea / 01

Temptation as a visual system.

An imagined unisex fragrance identity. Garden imagery, blue tailoring, fruit and glass set the campaign mood; packaging and placement studies test how the world could travel.

Art direction / 02

In the garden

Casting, gesture and botanical symbols explored as a visual family.

Two figures in blue knitwear with cream flowers and red fruit against a dark garden — 01 / Casting and contrast

Two fashion figures reclining among fig leaves, red fruit and blue fabric — 02 / Gesture and setting

Two models in sculptural pale blue garments beneath red apples — 03 / Form and colour

Product image test / 03

Fruit. Glass. Shadow.

The fragrance still life carries the orchard into a quieter, more tactile register.

Glass perfume vessel with figs and pale grapes on a dark blue background

Brand identity / 04

Three serpent directions

Three open design tests for a symbol that can live in type, on an object or across a complete packaging system.

01 / 03

Serpent ampersand

The serpent connects the two names within the mark, then moves onto bottle and packaging.

02 / 03

Serpent clasp

A sculptural silver detail turns the fruit-shaped case into a keepsake object.

Graphic red serpent illustrated across fragrance cartons, paper and a discovery set

03 / 03

Graphic serpent

A drawn motif travels across the carton, unfolded paper and scent cards.

Application tests / 05

Out in the world

Placement studies take the campaign from the street to print and digital touchpoints.

Adam & Eve fragrance concept applied to storefront posters and a large city billboard — Outdoor campaign study

Adam & Eve fragrance concept in editorial print, desktop, mobile and invitation applications — Editorial and digital application study